Introducing the all new Money Multiplier Scratch Card from the National Lottery. You may be asking yourself, why rabbits? Because it’s not only rabbits that multiply. Now you can multiply that winning feeling with prizes up to €250,000!
To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. Rabbits! The campaign launched in an unexpected way with intriguing five second TV teasers during the Irish Nine O’Clock News that showed some extreme close-ups of rabbits but no branding other than #LegendBoy.
Enjoy the commercial!
Credits:
Agency: DDFH+B, Dublin
Country: Ireland